Who are you? What do you do?
My name is Marie-Lynn while studying I started my creative journey building up my small Vintage Online Boutique back in July 2020. Quite a while before that I started designing layouts and taking analog pictures but combining it with my passion for unique handpicked garments created a new path for me. I have been dedicated to acquiring extraordinary clothing and styling them in my own way since I can remember. My goal with this project is to handpick unconventional garments that will be an one-of-a-kind accessory for each customer. On top of that sustainability plays a very important part in the idea of this tiny Vintage Shop. I started looking into different sustainability certificates of big fashion labels when I was finishing high school and was shocked by what was defined as sustainable production and conditions. Therefore I wanted to make sustainability and fair conditions one of my priorities while selling extraordinary pieces.
What does LYOT stand for? - as for a name? and the mission statement?
Originally I came up with the name with some friends creating a mix out of our first name letters. Later on my friend from Israel told me that LYOT in hebrew means “being” which I found incredibly beautiful. I strongly believe that this coincidence means something for the future of this small boutique wherever it might lead us. My mission is to create a unique experience with the clothes because everything is handpicked by me, so each piece is incomparable and characteristic in its own way like every human “being”.
WHAT DO YOU WANT TO DO WHEN YOU GROW UP?
I WANT TO BE ABLE TO BE INDEPENDENT AND BE VERY FLEXIBLE. THESE ARE TWO OF MY MAIN GOALS AS OF NOW. I WANT TO CREATE A SUSTAINABLE SPACE IN FASHION EVEN IF IT IS A SMALL ONE BUT CHANGE ALWAYS STARTS IN TINY STEPS. WORKING ON MY SMALL SHOP IS WHAT I FOCUS ON RIGHT NOW AND BUILDING IT UP WOULD BE A GREAT GOAL FOR THE FUTURE.
WHAT ADVICE WOULD YOU GIVE TO SOMEONE WANTING TO BUILD THEIR OWN BRAND?
MY ADVICE WOULD BE TO START OFF WITH AN IDEA THAT GIVES YOU JOY AND THAT YOU CAN IDENTIFY WITH. SURROUND YOURSELF WITH LIKEMINDED PEOPLE AND START WORKING ON A PLAN, INTERACT AND COLLABORATE WITH DIFFERENT PEOPLE TO EXPAND YOUR KNOWLEDGE. BE OPEN MINDED AND PASSIONATE ABOUT WHAT YOU DO AND YOU WILL BE ABLE TO GROW, NOT ONLY YOUR BUSINESS BUT ALSO YOURSELF.